Billabong is one of the largest companies in the world of surfing. In addition to the typical surfer shorts and swimsuits, the stores also have Billabong hoodies, backpacks, shorts, caps and other products. Billabong is an Australian aboriginal word meaning “quiet surface.” Billabong was founded in Gold Coast, in the province of Queensland in Australia. Billabong has become a strong brand, known since its foundation in 1973. The brand slogan is: "Only a surfer knows the feeling!"