PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. The idea to create charm bracelets materialized in the year 2000 and enabled women to customize and transform their bracelets to reflect life’s unforgettable moments. During that year, PANDORA’s first characteristic bracelet saw the light of day and the whole collection was given the name Moments.

PANDORA launches new products onto the market seven times a year and thanks to this frequency manages to keep its product portfolio fresh and current all year round. The Copenhagen-based design team draws inspiration from women living in all corners of the world and connects this inspiration with aesthetic elements from contemporary Danish design, nature, art as well as global trends. The result of this fusion is unique jewellery giving away at first glance that it has been created under the PANDORA brand. The DNA of the brand reflects the company’s mission to inspire women to celebrate life’s unforgettable moments and express their inner values.